Usherpa® broadcasts integration with the ICE Mortgage Expertise Platform
A faster connection via the Partner Connect API platform will benefit Usherpa users
DENVER, CO, UNITED STATES, June 29, 2021 /EINPresswire.com/ – Usherpa, the original real estate and mortgage CRM technology, announced today that its integration is now based on the latest Partner Connect API platform and via ICE is available from Mortgage TechnologyTM, part of Intercontinental Exchange, Inc. (NYSE: ICE), a leading global provider of data, technology and market infrastructure. By leveraging the latest technology from ICE Mortgage Technology, Usherpa customers can benefit from seamless integration that leads to faster results.
“We are proud to partner with ICE Mortgage Technology. Enabling direct access to your Encompass® LOS via Encompass® Next Generation APIs enables a more secure method of exchanging information instead of sharing an SDK key back and forth, so our developers don’t have to waste time each time the LOS is updated ” said Chris Harrington, President and Co-Founder of Usherpa. “We were able to see firsthand what efficiency our users experience with this new connection.”
One of the main reasons lenders want a seamless connection between their marketing automation and their lending system is in-process marketing, the more sophisticated form of credit status updates. Customer experience studies conducted on actual mortgage borrowers have clearly shown that better consumer information throughout the lending process results in significantly higher customer satisfaction. This directly translates into more repeat and referral business for the lender.
“In-process marketing is so important to the lender,” said Dan Harrington, Usherpa CEO. “It not only increases customer satisfaction, but also increases assertiveness and thereby reduces the lender’s closing costs. Usherpa is designed to allow the lender to define the milestones in the creation process and we can customize automated updates for the borrower, listing agent, buyer’s agent and other parties involved in the transaction. Lenders who do this are more successful. “
Most lenders have around seven milestones that trigger status updates for their borrowers, but Usherpa routinely assists its users in setting up milestone workflows with customizable emails, text messages, and video marketing to increase the number of borrower touchpoints and a more satisfying one Create home finance experience. This new Encompass integration makes it easier for Usherpa’s corporate customers to quickly set up in-process marketing according to their own specifications, without burdening their internal IT resources. When in-process marketing is tailored for listing agents, lenders build stronger relationships with these key business referral partners and attract more deals. Usherpa makes this easy.
Today Usherpa has become the most advanced cloud-based CRM / marketing automation system in the industry. The company’s software, now known as Relationship Engagement, has helped thousands of loan officers stay connected with partners and customers. These LOs have helped hundreds of thousands of borrowers fulfill their dreams of owning a home. Learn more by visiting the company online at https://usherpa.com/, calling (303) 740-5710, or emailing [email protected].
ICE Mortgage Technology combines technology, data and expertise to automate the entire mortgage process from consumer retention to loan registration, to every step and task in between. ICE Mortgage Technology is the leading provider of cloud-based lending platforms for the mortgage industry with solutions that enable lenders to extend more loans, reduce lending costs and reduce completion time, while delivering the highest levels of compliance, quality and efficiency. Visit icemortgagetechnology.com or call (877) 355-4362 to find out more.
Usherpa has served the mortgage and real estate industries since 1995 when it was founded as Media Center LLC. The company offers a powerful, easy-to-use marketing and CRM platform backed by world-class customer support and solid training to help loan officers and real estate agents get the most out of the hassle-free, fully automated CRM. Usherpa users can build and maintain relationships with prospects, past customers, and business associates, resulting in more repeat and referral business. Visit https://usherpa.com/ to learn more.
About the intercontinental exchange
Intercontinental Exchange, Inc. (NYSE: ICE) is a Fortune 500 company that develops, builds, and operates digital networks to connect people with opportunity. We provide financial technology and data services for all major asset classes, giving our clients access to business-critical workflow tools that increase transparency and operational efficiency. We operate exchanges (www.theice.com/about/exchanges-clearing), including the New York Stock Exchange (www.nyse.com/index) and clearing houses (www.theice.com/solutions/clearing) that help people invest , Raise capital and manage risk across multiple asset classes. Our comprehensive retirement data services (www.theice.com/about/fixed-income-data) and execution functions provide information, analytics and platforms to help our customers seize opportunities and work more efficiently. At ICE Mortgage Technology (www.theice.com/about/mortgage-technology), we are transforming and digitizing the process for US residential mortgages, from consumer retention to loan registration. Together we transform, rationalize and automate industries to open up opportunities for our customers.
The brands of ICE and / or its affiliates include Intercontinental Exchange, ICE, ICE Block Design, NYSE, and New York Stock Exchange. Information on other trademarks and intellectual property rights of Intercontinental Exchange, Inc. and / or its affiliates can be found here: www.intercontinentalexchange.com/terms-of-use. Basic information sheets for certain products that fall under the EU regulation on packaged retail investors and insurance investment products can be found on the respective stock exchange website under the heading “Basic information sheets (KIDS)”.
Safe Harbor Statement Pursuant to the Private Securities Litigation Reform Act of 1995 – Statements in this press release regarding ICE’s business that are not historical facts are “forward-looking statements” that involve risks and uncertainties. For a discussion of additional risks and uncertainties that could cause actual results to differ from those contained in the forward-looking statements, see the ICE filings with the Securities and Exchange Commission (SEC), including, but not limited to, the risk factors in the ICE Annual Report on Form 10-K for the year ended December 31, 2020 as filed with the SEC on February 4, 2021.
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June 29, 2021, 11:00 GMT
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