Utilizing Movies to Promote Your Small Enterprise
In honor of Small Business Month in May, Adobe has released the results of a new survey that examines how small businesses are using video in their marketing.
According to the software company, video is the most effective marketing tool that small businesses don’t use. The survey found that only 35% of US small businesses use video for their social media and marketing efforts.
The companies that use video marketing are getting results. 88% of businesses that use video say this format drives more social media engagement than static images, and 86% say it leads to an increase in sales for their business as a whole.
While this tool is not being fully used by businesses, it is on the up. Almost 50% of respondents said their video production had increased over the past year. Another 10% of small businesses said they experimented with video for the first time in 2020.
Making videos doesn’t have to be expensive or time consuming. 66% of small businesses use smartphones to record and record their footage and create their own videos in-house to eliminate the expensive cost of an outside expert. Adobe tools like Adobe Spark and Premiere Rush make it easy for customers to edit videos on the go or on a computer.
Many small businesses find that posting videos on a regular basis is beneficial. 41% of businesses feel that posting 1-2 videos per month is most effective, while 31% prefer a more frequent schedule of 1-3 videos per week.