Verizon expands advertising and marketing crew to concentrate on innovation and partnerships
Tony Wells becomes Senior Vice President, Chief Media Officer and Jennifer Gardner becomes Vice President, Media Platforms
As part of Verizon’s ongoing commitment to transform media strategy, experiences and partnerships while driving the industry forward, the company builds on its marketing leadership team, which includes Tony Wells as Senior Vice President, Chief Media Officer and Jennifer Gardner as Vice President, Media Platforms appoints.
Wells will be responsible for corporate media across all lines of business, platforms and channels; Management of the corporate competence centers for sponsoring, adventure and digital marketing; and leading sports and entertainment marketing and sponsorship relationships and partnerships throughout Verizon.
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After leading marketing teams in various industries, Wells joins Verizon from USAA where he served as chief brand officer, cultivating deep brand growth and a strong affinity from the organization’s extensive membership. Wells serves on the ANA Board of Directors, served as an officer in the United States Marine Corps, and is a graduate of the United States Naval Academy. He will join Verizon in September and report to Chief Marketing Officer Diego Scotti.
Wells succeeds John Nitti, who served as Chief Media Officer for over 5 years and was recently promoted to Senior Vice President of New Business & Partner Development, who leads Verizon’s key company-wide partnerships for the company.
“Tony brings a wealth of experience not only to building and creating dynamic brands, but also to supporting diversity, equity and inclusion efforts,” said Scotti. “His experience and expertise will advance the Verizon brand, drive innovation, and help drive our Responsible Marketing Action Plan.”
In addition, Jennifer Gardner has been appointed to the newly created position of Vice President, Media Platforms. Gardner will oversee media strategy, planning, purchase and activation at Verizon. Gardner joins Verizon from Unilever, where she managed customer-centric media plans. She also led the creation of Unilever’s accountability framework, which achieved greater accountability for diversity, equity and inclusion. Gardner is co-chair of ANA’s Media Leadership Committee and co-founder of the Media Growth Leadership Council. She will go to Verizon in August and report to Wells.
“Tony and Jeni are exceptional leaders and their skills will help us innovate and see the impact of technology on storytelling, marketing and our partners’ industries,” added Scotti. “But what excites me most is not just her impressive and successful career, but her commitment to innovation in order to be both a force for growth and a force for good.”
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was founded on June 30, 2000 and is one of the world’s leading providers of technology, communications, information and entertainment products and services. Verizon is headquartered in New York City and has a global presence. In 2020, Verizon had sales of $ 128.3 billion. The company provides data, video and voice services and solutions on its award-winning networks and platforms, meeting customer demands for mobility, reliable network connectivity, security and control.
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