Via the mirror: creating the proper scene

The craft of video production consists of many parts …

It brings together a range of skills, with the end result reflecting a combination of practical experience, technical know-how and empathy for the subject. In other words, achieving the results you want takes time, years of hands-on practice, and the ability to communicate messages effectively.

Technically, a video consists of two main layers. Video and sound. However, many factors also play a role. Of course, anyone can record video and audio – but to convey a story that engages the audience and conveys your brand story or organizational message, it is far more complex.

One of the reasons we like movies (think back to the last time you went to the movies) is because the director used “composition” to create a visual narrative and take you on a journey. Composition refers to the design of subjects (whether people, landscapes or objects, etc.) and how they appear in a scene.

The effectiveness of a scene – and how well you are involved in the action – depends on both the performance of the subject (and that’s something we can help with) – and the way they’re framed. In short, the design of a scene – or as the French say “mise-en-scène” – can mean the difference between a video production that your audience will remember and one that forgets.

One of the main factors in creating the look you want is the focal length. With professional production cameras, directors can change lenses during the shoot and thus determine how close or wide a scene is framed. Knowing how different focal lengths affect the viewer’s interpretation of the message, subject, and topic can help you grab the audience’s attention. Close-ups can be used to highlight important points and create a dramatic effect. Wide angles can be used to set the context, create a scene, and allow the audience to gather information.

At Three Motion, we aim to use a range of professional production techniques to encourage audience engagement and news retention. The variety and scope of the projects and campaigns we support mean that we are constantly improving our craft, retaining experience and developing expertise.

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