Video Advertising: Tips on how to Maximize Your Attain
Video marketing is an important part of an integrated online marketing communication strategy that aims to improve audience engagement through online activities related to a particular video. In the past, a video message was typically a static image that showed no change and was only used to entertain or inform a specific audience. However, recent advances in technology have enabled the production of many short videos that are easy to find on the Internet. These videos can be created for a variety of reasons, such as promoting a new product or service, posting a commercial for a company, or simply giving viewers information about the company’s history or current activity. Many companies have found that producing a short video message at the beginning of their marketing campaigns, as well as creating lots of in-depth videos that provide additional information to viewers, can greatly increase a company’s online visibility.
Video marketing is very similar to article marketing in which keywords and related phrases are used repeatedly in an article to attract visitors to the website. While both tactics are capable of driving traffic to a site, video marketing uses audio and visual materials that are easier to understand and that are likely to stay in the viewer’s mind longer. In addition, video marketing allows for more targeted keyword placement because people who watch a video are more likely to remember the exact phrase they saw than if they read an article that repeated the same keywords. Also, videos are often easier to share on social media than articles because sharing pictures is quick and convenient. This ability to share pictures and videos on different platforms also makes video marketing more effective for companies that want to get their message across to a large number of people.
There are a multitude of ways that video marketing can be effective for a business. The most basic goal of this online marketing strategy is to create a large amount of high-demand video content for viewers to choose from. To do this, a company needs to create multiple streams of content that can be sent to various social media channels and sent to article directories, press releases, online communities, and viral marketing sites like YouTube. Because of the large and diverse audience these outlets have, video marketing can often give a company a significant advantage over its competitors when it comes to getting its message across to a large audience. Since it is easier to distribute video content than to write and publish articles, a company with a consistent presence on a wide variety of social media sites has a much better chance of generating significant numbers of new leads.
A specific example of video marketing that is becoming increasingly popular with businesses is instinctive social media marketing. In instinctive social media marketing, a company leverages the visual appeal of video content by converting existing videos into advertising. For example, instead of doing a short commercial about a new product or service, a company may instead shoot an instinctive social media marketing video about the product or service they are offering. You can then submit this video to YouTube, several other social media sites, and other websites that allow free video posting.
While a company can repurpose its existing marketing videos for promotional purposes, another very effective way to use video to promote a brand is to post the video on various websites that provide general entertainment. Examples of websites that would be good choices for your business to post a video to include YouTube, eHow, Vimeo, MySpaceTV, and Yahoo! Videos.
Video marketing is the ideal way to increase a brand’s reach. By producing high quality and informative videos, companies are providing consumers with information they will value. Additionally, these videos help build a positive reputation for the brand as consumers can watch these videos and understand what the company is offering. The use of video production services can help maximize the reach of the brand message and the resulting impact on the consumer’s opinion of the brand can be very large. For these reasons, a company that is serious about expanding its market presence should consider hiring a qualified professional video production company to take care of the production aspects of marketing.