Video Promoting Platform Waymark Brings New COO

Waymark, a platform for video advertising creation, today announced the veteran technology manager Matthew Saskin joined the company as Chief Operating Officer. Saskin will lead the strategic planning, go-to-market process and overall growth of Waymark’s business. He will also be tasked with improving operational efficiencies and scaling the team to serve a growing customer base.

For the past 4 years, the Waymark team has worked tirelessly to create an award-winning self-service video product that anyone can use to create professional-quality video ads with no prior knowledge. The need for high-quality videos is now more than ever recognized by all companies – from SMEs to global companies.

“I am very pleased to be able to greet you Matthew Saskin to the team as our new COO, ”he said Nathan Labenz, Founder and CEO of Waymark. “With Matthew helping to scale our business in this rapidly growing environment, the Waymark team is poised to meet our goals for 2021 and beyond.”

With more than 15 years of experience, Saskin joins Waymark to accelerate the growth of marketing technology companies. Most recently, he was Vice President Customer Experience at Selligent Marketing Cloud, where he built Selligent’s Experience Cloud offering from initiation to an eight-digit pipeline within a year. Prior to Selligent, Saskin was VP and General Manager of Dimension Data’s Customer Experience Practice for America, where he drove the division’s double-digit year-over-year sales and margin growth.

“When I first met the Waymark team, I noticed two things. The team’s passion for video content as a communication tool and how I wish I had the capabilities Waymark can bring to me in previous roles, ”he said Matthew Saskin, COO of Waymark. “I look forward to working with this fantastic team to achieve significant growth in a variety of industries in the years to come.”

Saskin joins Waymark after a year of growth in both the SMB and corporate markets. At the start of the pandemic, Waymark made all of the videos for free so that companies can quickly alert audiences of new updates. They have since given away $ 1 million of free video ads for businesses of all sizes to help them reach their audiences quickly and get information on how they are doing during the COVID-19 pandemic.

Waymark plans to build on its success by introducing key new product features, expanding the team, and expanding its offering for global brands looking to scale high quality video production within their organization.

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