Vidyard Releases New Documentary “Re: Connection” To Discover The Rising Function Of Video In A Digital Enterprise World | Firms
KITCHENER, Ont .– (BUSINESS WIRE) – Jan. June 2021–
Vidyard and Media One Creative today announced the release of re: connection, a short documentary that explores how video creates human connections in a digital business world. The film features a variety of experts, from a neuroscientist to an uncommon TikTok star, discussing how video and shared content experiences help create personal connections in a world where companies and individuals are reinventing like you Reach audiences in an authentic way.
Accelerated by the pandemic, the digital-first era is in full swing. And while video technology has helped facilitate change, companies still face challenges when it comes to communicating and operating remotely. This short documentary explores how leaders and practitioners from all industries can change the way they think about video communications to create a more inclusive, connected, and innovative business environment.
“With the new era of video in the business world, the re: connection documentation comes at a crucial time when executives need to change their thinking about the future of work and the role of video in sales and across the company,” said Tyler Lessard , Chief video strategist at Vidyard and executive producer of the film. “This film contains a wide range of expert perspectives discussing how video helps build trust, empathy and stronger relationships for a digital future.”
Some of the thought leaders featured in the film include:
- Dr. Fiona Kerr, founder and director of the NeuroTech Institute
- Brian Solis, Global Innovation Evangelist, Salesforce
- Meghan Anderson, CMO, Wanderlust, and former VP Marketing, HubSpot
- David Meerman Scott, online marketing strategist and public speaker
- Allison Davis, former producer, NBC News
- Jasmine (aka Jouelzy) Baker, Content Creator & Founder, #SmartBrownGirl
- Andrei Vexler, Video Marketing Director, Ceridian
- Lauren Wadsworth, Director of Global Sales Development, Segment
- Davina Tiwari, social worker & therapist
- Steve Austin, “Old Man Steve” on TikTok
“To survive in the remote first world, businesses of all sizes have quickly drawn to video as their primary tool for connecting with prospects, customers and employees,” said Todd Hartley, CEO of WireBuzz, who attended the pre-screening event. “This film brings that idea to life in a number of thought-provoking and unexpected ways, and opens your eyes to the power to reconnect with video in a variety of formats and online channels.”
Business executives and professionals are invited to visit the re: connection film website to publicly view the 15-minute film released online today, find bonus material from the experts featured in the film, and download an accompanying guide that continues the topics connects from film to digital-first business.
About Media One
Media One Creative was founded in 2012 as a digital video agency and creative production house by our two founders Derek G. Rider & Corey Peck. We quickly became one of Canada’s fastest growing digital agencies and continue to strive to be recognized as one of the leading disruptive digital agencies in North America.
Media One Creative specializes in creating strategic content with deep roots in media, journalism, broadcasting, branded content and digital. We help our clients tell their stories through branded films, engaging content and content-driven events. Our approach is to work with you. Co-creation is our philosophy and has led us to produce over 800 projects for more than 120 global customers. Find out more about our work, our culture and our vision at mediaonecreative.ca and mediaonegroup.com
Vidyard helps businesses and professionals connect with their audiences in new ways through engaging, personalized, and measurable video experiences. Through its global video hosting and analytics platform, Vidyard enables companies like LinkedIn, Zycus, League, Stanley Black & Decker and others to transform the way they approach marketing, sales and corporate communications. Vidyard helps all business people create and share custom videos to get their message across in a more personal and impactful way through its free and professional tools. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs. Sign up for Vidyard for free: https://www.vidyard.com/free.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210630005185/en/
Josh Swarz, Big Valley Marketing for Vidyard [email protected]
Sarah Duckett, Public Relations and Communications, Vidyard [email protected]
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