Vidyard Studies Document Progress As Video Turns into Important For Digital First Gross sales And Advertising and marketing
KITCHEN, Ontario – (BUSINESS WIRE) – Vidyard, the leading enterprise video platform, today announced a year of record-breaking growth, new product offerings and an expanded partner ecosystem as the demand for video tools for virtual sales and digital marketing continues to grow.
At the end of its most successful financial year in the company’s history, Vidyard has gained more than 5,000 new business and enterprise customers with more than 7 million users on its platform. Its video messaging and screen recording tools adoption grew more than 250% as sales and marketing teams in high tech, SaaS, financial services, professional services, and other industries expand their use of asynchronous video for remote sales, marketing, and customer service. .
As the pandemic caused industries around the world to accelerate their digital transformations, companies turned to Vidyard’s solutions to more effectively retain their customers and prospects. Businesses have adapted to using remote human interactions to connect with customers, while buyers have expressed their preference for this method because of its ease of planning, flexibility, and savings in travel and expense (T&E) . Even with the global economy reopening, Vidyard believes these changes in how business is done will remain.
“The new era of video in business has arrived,” said Michael Litt, Vidyard co-founder and CEO. “Leading companies in all industries are maturing in the use of video technology and relying on a video-first approach in sales and marketing. The cultural obligations of traditional work and the interaction between buyers and brands have changed forever. The corporate video market is full of energy and we are excited about Vidyard’s ability to grow with it quickly. ”
Customers take a video-first approach
The record year included new and expanded customer relationships with industry leaders such as Advisor Group, Anaplan, Ceridian, Coveo, Jumio, ScentAir, Thryv, Udemy and Yell. Half of Vidyard’s revenues came from the company. Vidyard also expanded its vertical footprint with new clients in the financial services, professional services, education, manufacturing, travel and healthcare markets.
“As the world’s leading provider of human capital management technologies, we recognized long ago that video would be an important part of delivering messages to our customers,” said Andrei Vexler, director of video marketing at Ceridian. “We used Vidyard as a key element of our video marketing strategy to scale our video usage and track key metrics related to reach, response and ROI. As our continued growth has continued, we’ve expanded our use of Vidyard in our sales teams to engage with remote buyers in a more effective way with personalized one-on-one videos. The results were far-reaching and helped us, among other things, to stand out with new perspectives, to explain our value proposition more clearly and to build better relationships when we couldn’t be there in person. ”
Many Vidyard customers have reallocated some of their T&D savings and invested in video technology. Last year, a Vidyard customer drastically cut their business travel budget for their sales team while increasing their daily sales interactions with customers at 10% of the cost fivefold.
Integration with important collaboration and sales platforms
Vidyard is fast becoming the video messaging tool of choice integrated with leading collaboration and distribution platforms. The recent integration of Vidyard with Slack enables users to improve team collaboration by recording videos and sending them directly as messages in Slack using Vidyard’s tools.
Today the company broadly releases its new Vidyard LinkedIn integration. As an update to its popular Vidyard Google Chrome extension, Vidyard LinkedIn Integration is a free solution that extends Vidyard’s capabilities wherever users work. LinkedIn is an important channel for sales reps to find and maintain customers. With videos growing in popularity on LinkedIn, Vidyard now makes it easy for sales reps to record and send a video right from the LinkedIn Message Composer. Record with one click with a webcam and / or screen share or paste a video you have already recorded, then send it to a LinkedIn contact and get notified when you view it.
Customer feedback on the LinkedIn integration has been overwhelmingly positive, with sales directors from Adobe, Happeo and others expressing how well the tools work together.
“I like the way I can use it in LinkedIn and Outreach because I think that’s one of the most important things to me. It works with the tools I use now without causing any problems or problems, ”said Sterling Frandsen, Adobe Business Development Representative.
“I’m a trainer for SDRs and I know that video is essential to get a response from someone. I love having Vidyard on my LinkedIn message composer because it makes it easy to add a video when I’m talking to someone, whether I’m creating a screen to provide feedback, uploading and sharing a training video, or a quick thank you for someone wanting to record, ”says Neil Bhuiyan, Sales Development Manager, EMEA at Happeo.
“Video search results are half of my pipeline, and Vidyard has been my first choice for the past three years. The only difficulty I encountered was getting my creative promotional videos into LinkedIn inboxes efficiently, ”said Ryan Scalera, Account Executive for Dooly.ai. “With this Vidyard update, I can easily send them from my desktop! In the first few days of trying it out, I already booked two meetings.”
“LinkedIn is one of the most popular channels for sales reps to engage prospects in conversations. When you combine the power of LinkedIn with the extremely high effectiveness of video advertising, you create a modern and successful digital sales strategy, ”said Daniel Disney, Managing Director of The Daily Sales and author of The Ultimate LinkedIn Sales Guide. “As a long-time user of Vidyard and LinkedIn, the merger creates one of the most powerful prospecting methods available today.”
In addition to its new LinkedIn integration, Vidyard recently launched its free Vidyard Desktop Apps for Mac and Windows that allow any business professional to record and share custom HD videos right from their desktop. The latest offering works seamlessly with Vidyard’s existing browser extensions for Google Chrome and Microsoft Edge, its mobile apps for iOS and Android, and its seamless integrations with HubSpot, Salesforce, Outreach, SalesLoft, Xant, MixMax, VanillaSoft, Groove and other leading distribution tools. Vidyard continues to democratize the use of video for sales teams and business people, making it easy to record and send custom videos from anywhere.
New partner program with the world’s best sales trainers
As video continues to grow in sales, Vidyard partners with the world’s leading sales training organizations to deliver personalized video training and technology to sales teams everywhere.
Today, Vidyard officially launches its new Sales Trainer Affiliate Program, which combines world-class services with its industry-leading software to help sales reps develop the power of video. Premium partners like The RAIN Group, Sales Gravy, Corporate Visions and Sandler Training are all part of the start of the new program, which includes other leading sales trainers like #SamSales, On The Ball Ventures, In The Funnel Sales, Skaled, RevShoppe, SalesIQ, Sales Labs, Harris Consulting Group, Scott Leese Consulting, Sales For Life, CTS Solutions and Blissful Prospecting.
“Sales Gravy is a strong believer in video and by partnering with Vidyard we will expand our video-for-sales training offering as part of Sales Gravy University,” said Jeb Blount, CEO of Sales Gravy. “As a sales and prospecting tool, video messaging is unparalleled. No other asynchronous communication channel can keep up with its results. We will be working closely with Vidyard to create new Virtual Selling workshops to ensure our students can access the best tools from Vidyard and help them adopt videos and be successful. ”
“The RAIN Group has focused on virtual sales since the outbreak of the pandemic. We were one of the first to conduct a global study on this topic, the results of which were presented in the Amazon bestseller Virtual Selling, ”says Mike Schultz, President of the RAIN Group. “We are excited to work with Vidyard to incorporate their world-class video tools into our full virtual sales curriculum at all stages of the sales process to help sales reps build relationships, stand out, and win sales remotely.”
Opening of a new cooperation center, expansion of the management team
During the year, Vidyard also evolved into a digital-first company and will open the doors to its new collaboration center in Kitchener, Ontario later this year to support a hybrid work environment. The company has grown to nearly 300 employees in six countries, with significant new hires including new vice presidents for financial planning and analysis, products and alliances.
Vidyard helps businesses and professionals connect with their audiences in new ways through engaging, personalized, and measurable video experiences. Through its global video hosting and analytics platform, Vidyard enables companies like LinkedIn, Zycus, League, Stanley Black & Decker and others to transform the way they approach marketing, sales and corporate communications. Vidyard helps all business people create and share custom videos to get their message across in a more personal and impactful way through its free and professional tools. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs. Sign up for Vidyard for free: https://www.vidyard.com/free.