web optimization for 2021, Pitch Ways, Critiques, and Extra – TechCrunch
Google prefers large websites more than ever, largely because it tries to avoid misinformation in our polarized age. But sometimes the small websites contain important new information – like the content your startup wants to share with the world. How can you get noticed in the right search results when the algorithms are constantly changing?
Growth marketing expert Mark Spera writes that AI-powered content generators, careful trending, great UX / UI and graphics, and inspiration from your competitors’ ads can give you an edge. His article for Extra Crunch this week was one of our favorite with subscribers, but it’s not the only one.
Check out our latest coverage on growth-related topics below, as well as some of the many reviews we received in our ongoing survey of growth marketers this week. (Please fill it out if you haven’t already. We use Founder Recommendations to find the best growth experts around the world, and we share the results with all of our readers.)
Marketer: Maya Moufarek, Marketing Cube
Recommended by: Nikki O’Farrell, www.KatKin.club
Testimony: “Knowledgeable ears and eyes from the world of start-ups / scale-ups and growth. Their functional and direct approach enables you to work quickly and see results quickly. “
Recommended by: Rhoda Ullmann, Sinn
Testimony: “We tried a number of different agencies, they demonstrate the best expertise with the paid advertising platforms from Facebook and Google. They also have a very smart and efficient approach to creative development that was critical to our scaling. “
Marketer: Mitch Causey, Demandwell
Recommended by: Drew Beechler, high alpha
Testimony: “Mitch and the Demandwell team are some of the smartest content, SEO, and digital marketers I have ever met, and their results speak for themselves. Their process, proprietary software, and organic search and content expertise are among the best when it comes to helping businesses see organic search as a repeatable, proven method for growth and demand generation. Mitch and Demandwell’s playbook worked so well that, after being a customer for two years and recommending many in our portfolio, High Alpha added Demandwell to transform their playbook into a scalable software platform. “
How pitch training can help startups to get their story right: Anna Heim talks to Alex Barrera, Spanish marketing expert, about his consulting work and how he successfully positions his customers.
Kenya’s AIfluence Closes $ 1 Million for Its AI-Powered Influencer Marketing Platform: Tage Kene-Okafor is dipping into seed funding for AIfluence, which develops software to drive brand and performance campaigns for a range of global advertisers in Africa and Asia perform.
Announcing the agenda for the Disrupt Stage in September: Hear from top founders and investors how to build a company.
(Extra Crunch) 5 Advanced SEO Tactics In 2021: Growth Expert Mark Spera Discusses Using Content Generators, How To Do Keyword Research, And Other Ways To Boost Your SEO.
(Extra Crunch) How We Got 75% More Ecommerce Orders in a Single A / B Test for This Big Brand: Jasper Kuria, Managing Partner of The Conversion Wizards, pushed the boundaries of optimizing a page for conversions 75% Increase in sales. Read the guest post to find out how.
Do you have a top tier growth marketer working with startups that you want us to know about? Let us know by completing this quick survey.