Why intent and design matter in digital PR [Podcast]
Why intent and design matter in digital PR
Our host Loren Baker sat down with NeoMam Studios CEO Gisele Navarro to discuss the importance of design and intent in digital PR. Early in her career, Gisele began exploring formats of linkable content and testing content that was outside of the norm. That’s when she realized that there was a need for creative content for SEO and link building strategies.
In this episode, Giselle shares her creative process of building a successful link building campaign with design and ways to bridge the gap between SEO and PR.
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01:02 Who is Gisele Navarro?
03:40 What did Gisele bring to link building in the infancy of the internet?
08:15 The big gap between SEO and PR
13:57 How Gisele and her team worked with PR teams
9:10 PM The process of starting a campaign
25:19 What the travel club publishers liked to talk about
30:43 How Gisele created her craft through inspiration
34:40 Does Gisele use Ahrefs?
35:56 What other inspiration did Gisele bring to NeoMam?
44:07 Why Gisele is motivated to share the work of others
53:25 What was it like living in England?
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