September 5, 2021 8 minutes to read
The opinions of entrepreneurs’ contributors are their own.
Audio content is on everyone’s lips these days.
From podcasting to clubhouse, many companies are making it a part of their content strategy. However, they aren’t the only options for those looking to become part of the audio realm.
What are Twitter Spaces?
Twitter Spaces is a place for users to host rooms where speakers can have audio conversations. Listeners can tune in and ask to speak too, so they step onto the virtual stage to share their thoughts and ask questions. And since Twitter Spaces doesn’t have a video aspect, you don’t have to worry about being camera ready.
Beta testing for this feature began in November 2020. During this test phase, all users had access to listening and speaking in one space, but only a small group was given access to hosting features. It wasn’t until May 2021 that hosting Spaces became an option for all Twitter users with at least 600 followers. Since then, many business owners have been trying Spaces and figuring out how it fits into their overall content strategy.
Since Spaces became available, Twitter has announced that it is taking it a notch by also adding a way to monetize the audio conversations you host on the platform. Ticketed Spaces are currently in beta testing, so users can charge anywhere from $ 1 to $ 999 for a ticket to participate in a Space.
Why Are Twitter Spaces Beneficial For Entrepreneurs?
As an entrepreneur, it is important to present yourself online. There are many different ways to do this these days. You can start a blog, podcast, or YouTube channel. You can also build your presence on various social media platforms. It’s about knowing where your audience is and playing to your strengths. So, if you love to talk and know that your audience is active on Twitter, Spaces is worth considering.
Here are a few reasons for this:
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You have a better chance of getting noticed. Our tweets have such a short lifespan, but when you’re live in Spaces they’ll show up at the top of a user’s mobile app. They are more likely to see you and participate in the conversation that way.
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You have a built-in audience. With Clubhouse, users are really starting from scratch to build their audience on the platform. If you’re already on Twitter, you have people who are there and ready to join your conversations.
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Nothing is needed to get started. No fancy equipment is necessary. You don’t even have to put on your business attire. Instead, all you have to do is open the Twitter app, start a brand new space, and share valuable content.
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It has accessibility in mind. While many platforms are on the cutting edge when it comes to accessibility, some are still lagging behind. Twitter Spaces made its audio conversations accessible to the hearing impaired by offering live subtitles. This means that when you host a space, you are not excluding any members of your audience.
And with Ticketed Spaces on the way, many entrepreneurs will now want to jump on board with Spaces so they can build their presence and prepare for monetization as it becomes more widely available. Everyone loves having multiple sources of income, right?
Now the question is, how can you best use Twitter Spaces to grow your business? After all, implementing such features won’t add much to your content strategy unless you have a solid foundation on why and how to use them.
Here are a few tips to make Twitter Spaces work for you:
1. Know what you want to achieve with spaces
Your time is precious, so you want to make sure that you reap the benefits of investing the time and energy in something. When it comes to Twitter Spaces, it is smart to set goals for yourself so you know what you are working towards. That way, you can see if hosting Spaces regularly is working for you or not.
For example, you might want to use Twitter Spaces to grow your audience on the platform. In this case, you should monitor your number of followers before and after your Spaces to see if you notice any growth. If you want Spaces to be a tool for promoting your listings, then after the conversation is over, you need to see if people take action and buy. Or maybe you just want to use it to establish yourself as a thought leader in your field. When this happens, look for engagement and write down what people are saying about you and your content.
The point is, you want to use Spaces as a tool to get certain results. If this doesn’t seem to be the case, then you know that something needs to be changed about your strategy.
2. Have conversations that appeal to your target audience
In order to get people to tune into your Spaces (and listen to them until the end), you need to keep their attention. That means it’s up to you to figure out what they want and deliver it so they see the value of joining the spaces you host.
Here are a few ideas you can try:
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Teach people how to do something. What would your target audience like to learn that you can convey through an audio conversation? You could offer simple tips and tricks so that they can get out of your space and put your advice into action right away.
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Discuss the topics in your industry. This is a surefire way to get attention and start a lively conversation with others in your field. Share your thoughts and opinions, then open the word for the audience to join in too.
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Host valuable Q&A sessions. This could be an opportunity to answer burning questions your audience has for you, or you could invite an expert onto the virtual stage for a podcast-style interview. Either way, focus on the questions your audience wants answers to.
If you’re not sure which format works best, try a few different options and see what interests people most. Sometimes it’s just a matter of testing to see what works.
Related: 10 Ways To Learn More About Your Target Audience
3. Go live regularly on Twitter Spaces
As a business owner, consistency is key to your success. You have to show up regularly if you want to increase your return on investment (ROI). If you don’t show up often, you run the risk of your audience completely forgetting you. And that’s the last thing you want!
To keep track of things, it would be wise to create a Twitter Spaces show that you host at a specific time. It gives people something to look forward to, and the more you sit down on the street, the better your chance of connecting with new people.
Consider creating a show that you host every week, every other week, or monthly. Go with what works for your schedule. Just make sure you show up and give it your all if you want to see results.
Related: Live Streaming Video: What It Is, Why It Matters, and How It Can Grow Your Brand Fast
4. Be ready to experiment with new things
You never know what will work for you until you try it out. Because of this, it’s worth experimenting with using Spaces. Try some of the ideas listed above, but be open to trying other ideas as well. If you want, you can even ask your audience what they would like to see from you, which could also generate some new ideas. After all, there is no better source of learning!
Ultimately, you need to be ready to test and optimize your strategy. If something is good for you, keep it up. If something doesn’t work, find out why and see if you can make tweaks to improve the idea. If not, scrap it and move on to something else. Learning something valuable about what your audience likes is not a waste of time.
Related: How to Create a Social Media Marketing Strategy from scratch
5. Use Twitter Spaces as a tool to better understand your audience
Done right, Twitter Spaces can be used as a tool to connect with your target audience and build a deeper relationship with them. They get to know you better, and in turn you get to know them better. From there, you can leverage what you’ve learned about their interests and vulnerabilities and use it to create future content within your brand.
And as we all know, delivering valuable content is key if you are looking to increase your followers, engagement, and conversions. Plus, over time, you will establish yourself as an expert in your field. Before you know it, your brand could become a household name.
Related: 10 Laws of Social Media Marketing
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