Vancouver-based software solutions provider Pixieset Media has acquired premium WordPress designer Flothemes to expand its product portfolio.
Commenting on the acquisition, Simon Wong, Co-Founder and CEO of Pixieset said, “This acquisition will allow Pixieset to improve and strengthen the products and solutions we offer to our growing customer base of over 600,000 as we expand into the broader photography industry.
“We look forward to leveraging the expertise of Flothemes’ seasoned team and working together to further scale the Pixieset platform’s website design tools and offerings.”
For the future, the companies are planning to set up an all-in-one platform to provide photographers with a website that can be integrated into all of their automations and work processes.
WordPress for photographers
With the merger of the two companies, Flothemes founder Ross Tanner has joined the Pixieset management team as Director of Design & Business Development.
“Flothemes is honored to announce the next chapter for our community. We are excited about the opportunities this partnership brings to not just our company and our customers, but all emerging creatives as we work to build a powerful platform that meets a variety of design and business needs, ”said Tanner.
With the acquisition, Flothemes’ designs and corporate activities will be fully integrated into the Pixieset umbrella, while the existing service levels and offerings for its customers will be retained.
Pixieset launched its website builder offering Pixieset Website for Photographers in 2019 to help build an online presence.
In a blog post, Pixieset said: “As a team, we have always set ourselves the goal of being transparent and honest with our customers about our product changes and our roadmap.
“We did not shy away from difficult conversations and questions, but welcomed them in one-on-one conversations and discussion groups within this community. And today it’s no different, we want to keep you at the forefront of the discussion. “
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